As a proud affiliate partner, I’m thrilled to share an incredible journey of resilience and innovation with you. Let me introduce you to Boroux, a remarkable brand that has faced and conquered adversity, emerging stronger than ever before.
🚰 From Water Filters to Glass Drinkware 🥂
Last year, due to changes in FDA regulations for the water filter industry, James Enterprise Inc., the family-owned company behind Boroux, was forced to adapt and evolve. They had been the largest distributor of Berkey water filter products, known for their gravity-fed filters that could remove contaminants without electricity. However, a sudden inspection by the Environmental Protection Agency (EPA) led to a Stop Sale order on Berkey products.
Why? Because the filters were classified as “unregistered, misbranded pesticides” due to claims about removing bacteria and viruses, particularly relevant in the context of COVID-19.
🔍 The Pivotal Moment 🕵️♂️
In response to these challenges, James Enterprise Inc. had to make some tough decisions. They closed down their BerkeyFilters.com website, reducing their staff from 50 to 25 employees. But here’s where the story takes an inspiring turn.
💡 The Birth of Boroux 💧
Boroux, pronounced BOH-row, is their new venture, focused on creating glass drinkware and stainless steel drinkware. The name Boroux is a nod to borosilicate glass, known for its durability. Additionally, Boroux is launching its own line of carbon-activated water filters, including fluoride filters and even shower filters!
💦 Cleaner, Healthier Water 🚿
These filters are designed to provide you with cleaner and healthier water. Ever wondered about the chlorine in your shower water? Boroux has your solution! Their shower filters remove chlorine, making your skin and hair happier and healthier.
🌈 A Positive Outlook 😄
Throughout their journey, James Enterprise Inc. remained resilient and positive. They embraced challenges as opportunities for growth and learning. As founder Todd Emerson wisely puts it, “It was difficult to stay positive when the EPA came here and shut us down. But everything happens for a reason.”
🛒 Your Chance to Make a Change 🌊
Now, here’s the exciting part. You have the chance to explore and support this incredible brand. Visit Boroux.com to discover their range of products that promote clean water and healthy living. (Currently they have the Foundation Carbon Filter and the Borosilicate glass bottles on sale.)
As a special thank you for being part of this journey, I’m offering a 10% discount on your purchase, in partnership with Boroux. Simply use the code “Holisticpharmacy” at checkout.
🌐 Join the Movement 💧
Boroux believes in the universal need for clean, healthy water. They are growing in an industry that supports your choices for a healthier life. Research, explore, and be a part of this movement. Your decision to invest in Boroux isn’t just about a product; it’s about investing into a healthier, more sustainable lifestyle.
Remember, an ounce of prevention is worth a pound of a cure. Health is our most precious and non-renewable resource (unlike money, which you can always make more of on demand!). In my experience there’s nothing better than being proactive about one’s health, and it starts with good quality water.
Boroux is an amazing cost-effective tool to ensure clean water for you and your family. Join us on this exciting journey, and let’s make a positive impact together! 💙
PS Please use my affiliate link and promo code! Partnering with Boroux helps me create and provide free & valuable holistic health information for you.
References:
Going with the flow: Pueblo water filter business rebounding from EPA ‘stop sale’ order
